Why collaborations are key for your business

Collaborations are a fantastic tool for advertising anything new from your business, tapping into new audiences as well as giving you the chance to share knowledge and expertise.

Collaborations can expand your community and your chances to connect with individuals who want and need what you have. Collaborating will also connect you with like-minded people; these connections can go anywhere even turning into a long-term profitable relationship.

It allows you to be seen in a different way.  The person you collaborate with will present you in a different way than you normally would. Whatever format you decide upon, the other person can say things about you that would look outlandish, conceited, or just plain weird coming from you.

You can easily collaborate on something that is a little outside your normal content. This lets you pivot into new areas of expertise or modestly add to what you already do.

Collaborations can also allow you to increase your contributions. You can begin to establish new areas of skill for yourself or collaborations can simply allow you to offer more products and content in your own area.

These partnerships allow you to make more of an impact than you might be able to make on your own. After all, you get two of everything! Two audiences, two sources of ideas, two people marketing something. You get the point.

This teamwork approach can help you to see things a bit differently. You may be an absolute genius at what you do, which I’m sure you are. However, sometimes it can be a wonderful opportunity to see a problem, product, or an idea through someone else’s eyes.

Try to find someone to collaborate with who is doing something complimentary to you instead of competing. You want their audience to include your ideal clients but you don’t want to have to compete with the other person to reach them.

Collaborating on projects

Here are some fab ideas for collaborations that you could try

  • Blog posts
  • Webinars
  • Facebook Live Chats
  • A YouTube video
  • Giveaways
  • Reviews
  • Roundups
  • Podcasts
  • A joint social community
  • Newsletters
  • Speeches or presentations

Always come up with the idea first. If you want someone to collaborate with you, you shouldn’t email them asking them to do the work of coming up with an idea as well as asking them to contribute.

Another good reason to have an idea first is that it gives you a bit more freedom and control over the project.

When you contact your prospective collaborator start by introducing yourself and explaining a little bit about what you do and what your business mission is.

Then you can lead on to paying them a compliment on their own work and why you want to work with them. This bit should be easy as you wouldn’t be approaching them if you didn’t already love what they do and want to be a part of it!

Now it’s time to explain your plan and what their place in it would be. Be clear and concise to avoid any confusion on tasks and responsibilities.

Tell them exactly what you’re hoping to achieve and how it can benefit them as well. After all, they’re running a business as well, so there needs to be some major plus points to them.

You can finish off your correspondence by giving a deadline and any further contact details so that they have multiple ways to get in touch.

We hope this has given you the excitement needed to get collaborating with your fellow entrepreneurs.

If you have a collaboration idea for us, we’d love to hear from you!