Does your small business absolutely need a blog? Well technically no, but should it have one? Without a doubt! Having a blog on your website is an essential marketing tool and can make a huge difference to your online presence.
Here’s why I think every small business should have a blog:
It gives you something to share
First of all, when you’re creating regular updates on your blog you’ll always have something to share on social. You can also post it more than once (as long as it’s not time sensitive).
It brings traffic to your website
The more you post and share, the higher likelihood of getting more visitors from your efforts. You’ll also have more pages for search engines to index which equals more traffic potential. Unlike a social post, which has disappeared within hours, the blog posts you’ve written will continue to draw traffic long after they’ve been published.
Gives you a chance to answer questions
Your content should be centred around the most commonly asked questions in your niche, that way your blog posts will always be providing value to your customers. This will make you a more trusted brand.
Search engines like it
Well technically search engines like you to post new material regularly. Googles knows when you post something new on your site and blogs are a fab way to add new content quickly and easily. The more posts, the more Google “juice” which will improve your SEO and makes it more likely you’ll be found online.
You get to show off
A blog gives you the opportunity to show you’re an expert in your field. People purchase products based on trust, the more you demonstrate what you know, the more customers will trust you. Using a blogging platform to showcase your knowledge can help move your prospective customer from research to purchasing.
Encourages people to come back
If your website is static or things are rarely changed then once visitors have what they need they’re unlikely to return. However if you add a blog that is updated on a regular basis, they will have a reason to come back to your site.
Helps build a mailing list
Finally, mailing lists are an amazing asset to your business and a blog is the perfect place to get people to sign up. You can add signup forms to your initial blog page or scattered throughout your posts. You could even choose a non-annoying pop up form (yes, they do exist).
There are so many other reasons for having a blog on your website but these are the most note worthy ones in my opinion. Blogs are an incredible marketing tool that every small business could benefit from.