Hashtags 101

You can’t beat good old hashtags! They play an important role in social media, with thousands of different ones available throughout Twitter, Instagram and many more.

They have become an integral part of how we reach out to people on social media. So if you’re wanting to grow your brand, business or blog and then it’s time to get a firm handle on them.

Put simply hashtags are just keywords with a # in front of them. They are used across most social platforms to search out relevant content. With so much happening on social channels it’s easy to get lost, but if you’re looking for something specific hashtags allow you to find it quickly.

They also help categorise your content and posts, making it easy for your audience to seek them out. Plus helping to grow your audience as they expand your reach to anyone searching for that key term.


Tweets with hashtags get twice as much engagement than those without.


Images with 11+ tags get the highest levels of engagement.


Engagement actually decreases when you use hashtags.


It is best not to use hashtags at all on Pinterest. It can actually hurt the chances of your pin being seen by the right people.

If you do choose to use hashtags only use the ones that relevant to subject you’re talking about and use sparingly on Twitter. Also, try to avoid making your own hashtag unless it’s for a competition or you have enough followers to make it a trend. You’ll be wasting valuable real estate in your 140 characters if not.

We would love to hear what your favourite ones are in the comments below or on any of our social media channels.

99 free hashtags for entrepreneurs

One Comment

  1. Haha I don’t use hashtags as much in my opinion but depending on the platform we use them in they can definitely have advantages! ? Thanks so much for sharing.

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