Twitter is a fantastic marketing tool for your blog or business but are you using it to its full potential? Here’s a few simple tips to help you make the most of your Twitter account.
Know your audience
Like any form of marketing, it’s important to know who you’re aiming your content at. There is very little point in gaining 1000 followers if only a small amount of them are actually interested in what you’re putting out.
To start, find a twitter account which is your ideal follower. Then go through their followers paying close attention to their bios, making sure they will actually enjoy seeing your content. For example, if you’re a fashion boutique look for fashion and beauty bloggers. I’ve included beauty as well because there is a lot of crossover with the two or people who mention how much they love fashion in their bios.
Next search the hashtags that are most relevant to you and follow the people who are already tweeting using these hashtags. Rinse and repeat, these steps are time consuming but you’ll be thanking us when you have a highly engaged audience to communicate with.
We might be teaching you how to suck eggs with this section but hear us out…
There are very few hashtags that stick around all time. You’ll notice that when you put a # and then start typing your chosen word/phrase there’s a list that appears below which changes on a daily basis. Although things like #fblogger and #bblogger are pretty much always available. Generall, you should always pick from this list (unless it’s a special event tag or you have enough followers to create your own hashtag). These are the ones other people are searching for and using.
Limit yourself. Please don’t fill your tweets with hashtags, honestly it can make you look a little desperate and makes it painfully obvious that you don’t know what you’re doing. Try not to include any more than three or four of your best and most relevant ones.
Stop…just stop. Nothing screams spam quite like the automated direct messages you get when following people. Unless you’re sending out individual unique ones this is just a waste of time for both you and the person who’s followed you.
Mix it up
This goes for most social platforms, just because your business offers a certain service or your blog is about a specific topic doesn’t mean you can’t branch out. Post a funny tweet up every now and again or a more serious article about what’s going on in the world; these platforms are about being social and having a conversation. Although unless it’s your chosen topic try to leave politics and religion out of it.
Engage with your audience
No one likes to be in a one-sided conversation and the same goes for online. If you’re just pumping out your own content day after day with no interaction with your followers then how can you expect them to interact with you and your posts? Go through your feed every once in a while, like other people’s posts and retweet relevant information.
We hope you found this article helpful and we’d love to hear your Twitter tips as well.