Why collaborations are key for your business

Collaborations are a fantastic tool for advertising anything new from your business, tapping into new audiences as well as giving you the chance to share knowledge and expertise. Collaborations can expand your community and your chances to connect with individuals who want and need what you have. Collaborating will also connect you with like-minded people; these…

The dos and don’ts of email marketing

So you’ve got an email list, what’s next for your email marketing? You want to create emails that make your subscribers excited to open them. They should be a way of showcasing your expertise and building a connection with your audience. But how do you achieve this? I asked myself this question a few months…

How to plan a successful social media strategy

Most people are guilty of being a little half-assed when it comes to their social media strategy, myself included. I think part of the reason for this is that it seems like adding an extra task to our already busy schedule and a lot of people think that social media is a doddle. Unfortunately, that…

The foolproof guide to the perfect blog post

Not to put any pressure on myself or anything but I’m going to teach you how to write a perfect blog post every single time! Creating an awesome blog post can be daunting at first (I know it was for me) however, I’m hoping that this guide will make it easy as pie for you….

Legalise it! 5 rules for your blog

Hey, how you doing? Clare from Her Digital here! So, if you’re blog bloggy blogging away right now, there’s probably a few things you need to be aware of that keep your blog legitimate, legal and on the straight and narrow. If, like us, you have been putting all your energy into creating interesting and…

SEO basics for bloggers and entrepreneurs

I think I felt the collective shudder go through all of you at the mention of the dreaded SEO! Now, I am by no means an SEO genius but through 5 years of working in digital marketing, I’ve picked up a few things. So here are some basics to get you going….. What is SEO?…

When should I register my business?

This is a great question that many entrepreneurs ask themselves on the journey to setting up their business. Many exuberant business people would want to get their name as a CEO registered straight away, but in terms of strategy – when is it a good time? Here are some things which you need to consider:…

Business mistakes we made in our 2nd quarter

Those of you who have been following us for a while will know that we posted the business mistakes we made in our first three months back in January. Well, now we’re back with a brand new set of mistakes….because nobody’s perfect. We put up with WordPress.com for too long It was the first mistake…

Should I trademark my business?

When starting a business, many budding entrepreneurs think that just buying a domain name is enough to secure your company name. Splurge on a fancy logo and you’re done, right? Hmmmm….Not quite, let’s talk about why you should trademark your business. As your business grows and becomes a serious venture, you will want to start…

Hashtags for entrepreneurs on Instagram & Twitter

With social media marketing being one of the biggest passions in my life, I love hashtags! That’s right I said, I know that there are plenty of people out there that either don’t understand hashtags or simply hate using them but I honestly believe that they make talking to your ideal audience so much easier….