SEO basics for bloggers and entrepreneurs

I think I felt the collective shudder go through all of you at the mention of the dreaded SEO! Now, I am by no means an SEO genius but through 5 years of working in digital marketing, I’ve picked up a few things. So here are some basics to get you going….. What is SEO?…

When should I register my business?

This is a great question that many entrepreneurs ask themselves on the journey to setting up their business. Many exuberant business people would want to get their name as a CEO registered straight away, but in terms of strategy – when is it a good time? Here are some things which you need to consider:…

Business mistakes we made in our 2nd quarter

Those of you who have been following us for a while will know that we posted the business mistakes we made in our first three months back in January. Well, now we’re back with a brand new set of mistakes….because nobody’s perfect. We put up with WordPress.com for too long It was the first mistake…

Should I trademark my business?

When starting a business, many budding entrepreneurs think that just buying a domain name is enough to secure your company name. Splurge on a fancy logo and you’re done, right? Hmmmm….Not quite, let’s talk about why you should trademark your business. As your business grows and becomes a serious venture, you will want to start…

Hashtags for entrepreneurs on Instagram & Twitter

With social media marketing being one of the biggest passions in my life, I love hashtags! That’s right I said, I know that there are plenty of people out there that either don’t understand hashtags or simply hate using them but I honestly believe that they make talking to your ideal audience so much easier….

Why it’s important for entrepreneurs to set working hours

Right now you’re probably saying “Isn’t the whole idea of being self-employed not having to work 9-5?” And you’d be partially correct but there are some definite benefits to setting actually working hours. It doesn’t have to mean working the same times every single day, it’s more about setting flexible hours that fit in with…

What is GDPR and how does it affect you?

This might be another yawn subject, but very much like our previous cybersecurity post it really is essential that you guys are up to speed with the serious stuff too. GDPR is the General Data Protection Regulation set by the European Union, it comes into force May 2018 and governs how organisations manage and use…

5 things we learned at the B2B Marketing Conference.

So a few weeks ago Her Digital spent a few days knocking around the London ExCel at the world’s biggest marketing conference. Our intention was to pick up on what the top marketers are thinking and doing in 2017. So here we are, sharing what we learned with you guys…. Account Based Marketing (ABM) was…