SEO basics for bloggers and entrepreneurs

I think I felt the collective shudder go through all of you at the mention of the dreaded SEO!

Now, I am by no means an SEO genius but through 5 years of working in digital marketing, I’ve picked up a few things.

So here are some basics to get you going…..

What is SEO?

Some of you may be wondering what the hell I’m going on about. Don’t worry, it’s not as daunting as it sounds.

Put simply SEO stands for Search Engine Optimisation and it’s the practice of getting more traffic to your website or blog from search engines like Google.

Why do you need it?

The majority of web traffic is driven by search engines, so it’s something you can’t afford to overlook.

Simple ways to optimise your site for SEO

Don’t duplicate your content

Everything on your site should be unique. Avoid using the same titles for your posts/pages, don’t post the same thing multiple times on your website and definitely don’t copy from anyone else’s.

Post Evergreen content

Evergreen content is a piece you’ve created that does not have an expiration date. These types of pieces tend to rank higher in search engines because they stay relevant for longer, unlike seasonal content which becomes out dated quickly.

Use the Alt text on your images

Google can’t see images so you need to tell them what they are. Image alt text gives you the opportunity to do this. Fill in your alt text box when you upload an image; describing your post and the images. Try to keep it short and include your keyword if relevant and appropriate.

Use your keywords wisely

Before you even start to write a post, decide on your keywords. Now whilst you’re writing you can add these in where they’re relevant. Be careful not to keyword stuff though as it is frowned upon by Google.

Make the most of your SEO plugin

We use Yoast on WordPress. This plugin gives suggestions on how to make your posts and pages more SEO friendly whilst also giving you readability tips. Obviously, Yoast is not the only one out there but it’s our SEO plugin of choice.

These are just a few quick bits of advice to get the ball rolling with your website’s SEO. If you’ve got anything to add we’d love to hear from you in comments.